Turn your pet into your accountability partner

Your pet lives on your phone, cheers you through four small habits a day, and falls asleep when you say goodnight.

Loaf on iPhone: Cheddar the puppy in his room, over the Today cardThe same room with the lights out and Cheddar asleep on his bedA gift opening: Cheddar in a party hat on a wooden standThe park with friends’ pets, over a list of their habits todayThe Loaf camera with a photo of Cheddar, a cream puppy, in the viewfinderPickle as a character, sitting on a rug under a sign with her name

Take a photo of your pet and it becomes a character

One photo of your dog or cat. Your pet gets its own character, and it lives on your phone from then on.

Loaf on iPhone: Cheddar the puppy in his room, over the Today cardThe same room with the lights out and Cheddar asleep on his bedA gift opening: Cheddar in a party hat on a wooden standThe park with friends’ pets, over a list of their habits todayThe Loaf camera with a photo of Cheddar, a cream puppy, in the viewfinderPickle as a character, sitting on a rug under a sign with her name

Build better habits four small ones a day

Steps, focus, breathing and bedtime. Your steps come in from Apple Health, and focus and breathe run right in the app.

Loaf on iPhone: Cheddar the puppy in his room, over the Today cardThe same room with the lights out and Cheddar asleep on his bedA gift opening: Cheddar in a party hat on a wooden standThe park with friends’ pets, over a list of their habits todayThe Loaf camera with a photo of Cheddar, a cream puppy, in the viewfinderPickle as a character, sitting on a rug under a sign with her name

Your streak grows and so does your sticker book

Every goodnight adds a night. New nights bring new costume stickers of your pet to send in Messages.

Loaf on iPhone: Cheddar the puppy in his room, over the Today cardThe same room with the lights out and Cheddar asleep on his bedA gift opening: Cheddar in a party hat on a wooden standThe park with friends’ pets, over a list of their habits todayThe Loaf camera with a photo of Cheddar, a cream puppy, in the viewfinderPickle as a character, sitting on a rug under a sign with her name

Say goodnight and it falls asleep

One tap on goodnight and your pet sleeps until morning. It wakes up if you come back to Loaf in the night.

Loaf on iPhone: Cheddar the puppy in his room, over the Today cardThe same room with the lights out and Cheddar asleep on his bedA gift opening: Cheddar in a party hat on a wooden standThe park with friends’ pets, over a list of their habits todayThe Loaf camera with a photo of Cheddar, a cream puppy, in the viewfinderPickle as a character, sitting on a rug under a sign with her name

Every habit fills its gift box

Each habit adds coins to the bar. Fill it and the box opens with something new for your pet's room.

Loaf on iPhone: Cheddar the puppy in his room, over the Today cardThe same room with the lights out and Cheddar asleep on his bedA gift opening: Cheddar in a party hat on a wooden standThe park with friends’ pets, over a list of their habits todayThe Loaf camera with a photo of Cheddar, a cream puppy, in the viewfinderPickle as a character, sitting on a rug under a sign with her name

Keep streaks going with friends

Friends' pets share a park with yours. You see each other's streaks, and each of you can bark once a day.

Loaf on iPhone: Cheddar the puppy in his room, over the Today cardThe same room with the lights out and Cheddar asleep on his bedA gift opening: Cheddar in a party hat on a wooden standThe park with friends’ pets, over a list of their habits todayThe Loaf camera with a photo of Cheddar, a cream puppy, in the viewfinderPickle as a character, sitting on a rug under a sign with her name

Your pet on your phone

For iPhone. Making your pet's character is free. Loaf Pro is a subscription with a free trial. We delete your photo from our servers once the character is made.